AL HAMRA VILLAGE

Al Hamra Village is a property development in Ras al-Khaimah in the U.A.E. Instead of the over-utilised imagery of waves, falcons and coffee pots, I decided to use an abstract image of a school of multicoloured fish that form a circle representing community and diversity.
Al Hambra Village
 

The advertising and brochure followed a different route from the generic lifestyle route. The strategy was to go an ECO route, using animals found in the area and to convey a different personality / concept – ‘your neighbours’; a different approach adopted by competitors.
Al Hambra Village
 

 Advertising with the sea as a theme.
Al Hambra Village

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