U is a health and fitness concept that is specifically tailored to each individual trained. By combining principles of movement, nutrition and relaxation, their team of experts design a programme that best suits their clients. One-on-one training or therapy is done in their unique boutique gymnasium or at clients’ home or office.
Basic stationery was kept to two colours. The main image of water as the basic life-giving substance is carried through to all the items. The identity was applied to other items such as folders, forms, company stamps and rate cards.
A pocket-sized mini brochure was printed on recycled stock to emphasize the company’s commitment to health and wellness. Teaser ads to create some awareness in the early stages of the brand development.