Jeans labels, plasters, shirt labels. The client requested an approach similar to international trends at the time. Lots of different fonts, die-cuts and graphic elements make up the labels and plasters.
Jason Michael Jeans acquired the rights to produce jeans and apparel for the South African Market. Design was applied to tags, buttons, labels, jeans plasters and point-of-sale material. The trademark thick stitching was used as a device to enhance the visual presence of the labels.