Proposed F1 Team in Dubai. A pitch by local and international businessmen to form the official Dubai F1 Team. A Shamal is a wind [generates a sand storm] and is a well known phenomenon in the region. The initial stages of the project involved what you see here. The team was eventually called Team Dubai and focused on A1 Grand Prix. The symbol represents a dune formed by a shamal.
The vehicle and merchandising are important components of any F1 team’s marketing strategy. Emirates was a favoured sponsor, therefore the colours chosen – red and gold pertained to their guidelines. Branded clothing followed suit.
Due to the high profile of F1, our strategy was to collaborate with high profile branded goods companies and apply the Shamal name.